Thursday, August 23, 2012

Sherlock Holmes: A Game of Shadows

Sherlock Holmes: A Game of Shadows

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Sherlock Holmes: A Game of Shadows

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While the movie is certainly worthy of praise and is a very excellent sequel to the first one, my review will be focusing on what now has become a monumental case of false advertising about getting a "Digital Copy" product. To be fair to the movie, I did give this a 5 star rating. There are other excellent descriptions of the movie already published under reviews so I am focusing on the product.

What you are getting with this and any other "Ultraviolet" product is NOT a digital copy. You don't get a copy of anything. All you get is the right to create an account to access the servers of the so called "Ultraviolet" system. Hence, if you are at an airport, you get the joy of using your data plan to capacity (and paying actual additional dollars if you have exceeded capacity) only to realize that while on the plane, you have no access to your purported digital copy. This is one of the biggest scams in the digital age. Advertising to let you think that you are getting a "copy" of a movie, when all you get is access to a web site, when it is up, using your own internet bandwidth and the dollars that go along with it. If consumers don't fight this severe advertising deception, soon true digital copies will be a thing of the past and you will be stuck with Bluray vs. iTunes. Buyer beware. Stand up to Ultraviolet and don't let them ruin the digital copy experience. We are all paying good money for these. The least we could get in return is a digital copy to take with us, legally on a plane ride or traveling otherwise.

Again, remember, all you get is access to the Ultraviolet website with no guarantee of its continued existence. That is not getting a copy of anything at all. Just a promise that as of today, you will be able to access a web site owned by a greedy conglomerate of movie studios who want to prevent you from having a portable copy of the movie so they don't have to share any profit with companies like Apple.



Sherlock Holmes: A Game of Shadows

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